Privacy Policy

Privacy Policy
Company Name: Yellow Cars WM Limited
Website/App: www.yellowcarswm.co.uk ,Yellow Cars Driver app & Yellow Cars passenger App on iOS & Play store

  1. Who We Are
    Yellow Cars WM Limited is a limited company registered in the United Kingdom. We are the data controller for the purposes of UK data protection law.

Contact details:
Yellow Cars Wm Limited
Address: Station works, Kendricks Road WS10 8LX
Email: info@yellowcarswm.co.uk
Phone:+44 (0)1215267000

  1. What Personal Data We Collect
    Passengers:
  • Full name
  • Contact details (email, phone number)
  • Pickup and destination addresses
  • Location/GPS data (real-time and historic)
  • Payment details (processed securely via third-party providers)
  • Ride history

Drivers:

  • Personal contact information
  • Driver’s license and vehicle documentation
  • Location data and trip logs
  • Background check information

Technical Data (all users):

  • IP address
  • Device type and browser
  • App usage and crash logs
  1. Legal Basis for Processing
    We process your personal data on the following legal bases:
  • Performance of a contract: to provide taxi booking and transport services
  • Legitimate interests: to manage and improve our business operations and ensure safety
  • Legal obligation: to comply with applicable laws and regulations
  • Consent: for optional communications such as marketing (you can withdraw consent at any time)
  1. How We Use Your Data
    Your data is used to:
  • Provide, manage, and track bookings and rides
  • Process secure payments
  • Facilitate communication between passengers and drivers
  • Improve user experience and ensure safety
  • Comply with legal requirements
  1. Sharing Your Data
    We do not sell your personal data. We may share it with:
  • Drivers (only necessary passenger information)
  • Payment processors (e.g., Stripe, PayPal)
  • IT service providers (e.g., cloud hosting)
  • Law enforcement or regulatory bodies when legally required

All third parties are required to protect your data in accordance with UK GDPR.

  1. International Transfers
    If any personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or data protection adequacy decisions by the UK government.
  2. Data Retention
    We retain your personal data only as long as necessary:
  • Ride and billing records: typically retained for 6 years (tax/regulatory compliance)
  • Location and trip data: retained for a shorter period unless required for safety or dispute resolution
  • Marketing preferences: until you opt out
  1. Your Data Protection Rights
    Under UK GDPR, you have the right to:
  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data
  • Request erasure of your data (where applicable)
  • Object to or restrict certain processing
  • Request data portability
  • Withdraw consent

To exercise these rights, contact: info@yellowcarswm.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Website: https://ico.org.uk
Phone: 0303 123 1113

  1. Cookies and Tracking
    We use cookies and similar technologies on our website and mobile app to:
  • Improve functionality and user experience
  • Track usage metrics
  • Support login sessions

You can manage cookie preferences through your browser settings.

  1. Children’s Privacy
    Our services are not directed to individuals under the age of 13. We do not knowingly collect data from children.
  2. Changes to This Privacy Policy
    We may update this Privacy Policy to reflect changes in law or services. When we do, we will revise the “Effective Date” and, where appropriate, notify you of significant changes.
  3. Contact Us
    If you have questions about this policy or how we use your data, please contact:

Data Protection Officer
Yellow Cars WM Limited
Email: info@yellowcarswm.co.uk
Phone: 01215267000